Bandcamp Fridays began in March of 2020 at the height of the Covid-19 pandemic when the shuttering of venues led to a loss of vital tour revenue for artists. Bandcamp Fridays—on which we waive our revenue share and pass the funds directly to artists & labels—has resulted in millions of fans paying over $120 million directly to labels and musicians they love. In addition to helping artists pay the rent, or fund album recordings and tours, Bandcamp Fridays have also became a beacon for artists and record labels looking to raise awareness for causes or raise money for charities.
For the next Bandcamp Friday—taking place on October 4—we’re thrilled to be partnering with Roland who’ll help spread the word about Bandcamp Fridays to their community of millions of artists and fans all over the world.
Anyone who knows music knows Roland; their TR-808 drum machine was crucial in the development of hip-hop in the ‘80s and ‘90s (it’s been used on more hit records than any other drum machine), the TR-909 drum machine did the same in house and techno, and their JUPITER and JUNO synths have tracked songs by everyone from Frankie Goes to Hollywood to Caribou. Throughout the month of October, Roland will be offering Bandcamp artists and fans a free exclusive Roland Unlimited Studio Suite—providing a treasure-trove of iconic Roland instruments for use in your own music and lots more. You can get your copy here. We’ll also be hosting a series of exclusive listening parties, featuring Shigeto, The Hard Quartet, Kelly Lee Owens, and Svaneborg Kardyb, as well as a livestreamed interview with Undeath to celebrate the 100th Bandcamp Metal show. Be sure to follow those artists on Bandcamp for updates.
You can remind all of your fans and followers on social media that the next Bandcamp Friday is approaching with these handy graphics.
