Tag Archives: Never Normal Records

Suzi Analogue Doesn’t Want to Be Normal

Suzi Analogue

On the 2010 track “What U Look Like” (tucked in the first third of groundbreaking release NNXTAPE), Miami-based singer, songwriter, and producer Suzi Analogue established a sound and philosophy that hinted at the future of her work. Set to a dizzying instrumental flying by at 160+ BPMs, Analogue’s slick and understated vocal references Gucci purses, Purple Label Ralph Lauren, and a “minimal, modernist/Americana steez.” At first glance, the song scans as a fashion anthem for the contemporary young creative class. But its soaring chorus turns that assumption on its head, revealing a deeper, central theme of connectivity: “I’ve been to many places around the world / Seen the cream of the crop and the haves and the have-nots / We all breathe the same air now.”

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