Tag Archives: Korallreven

The Essential Alt-Pop of Cascine

Cascine

In the winter of 2010, Jeff Bratton took a sabbatical from his corporate job in Los Angeles and flew to Sweden. There, he met the owners of his favorite record label—a small indie named Service, whose roster included Jens Lekman, The Embassy and The Tough Alliance—and asked if he could help out. “I didn’t have any experience, and there wasn’t a whole lot of money to go around, but I just wanted to be involved,” Bratton says. A month later, he returned to Los Angeles with his own personal Service email address. But more importantly, he’d lit the fuse for a career in the music business. 

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