Tag Archives: Jowaa

Akwaaba Music Spotlights the Alternative “Hiplife” of Africa’s Youth

Akwaaba Music

In Twi—one of Ghana’s local languages—“akwaaba” means “welcome.” Benjamin Lebrave, the French-American founder of the Accra-based label Akwaaba, chose the name to describe its main goal: to welcome people to new and unexpected African sounds, while also introducing artists to new markets.

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