Video games have served as an entry point into Japanese music for many, especially those growing up in the 1990s in North America. Where conventional efforts to break Japanese artists usually fell flat, songs included as part of console releases or arcade machines often piqued the interest of younger players. Eddie Lehecka, who co-founded American music label Attack The Music with friends Matt Mirkovich and Corey Prasek, was one such person.
“The one that started my spiral was PaRappa The Rapper,” the Cleveland-born Lehecka says, speaking to us from a Mister Donut store in Tokyo on a late-December trip to Japan. “When it came out, that kind of opened the door to rhythm games. Then, [rhythm games] blew up in the States when Dance Dance Revolution came out. That’s when I started paying attention to Japanese music, thanks to all the songs being licensed to these games.”
Lehecka met Prasek when both of them were scrambling to secure the domain name “bemanistyle.com” (named after video game maker Konami’s music game division) in 2000. “Eddie registered it no more than 30 minutes prior to me trying to register it,” Prasek recalls (Lehecka thinks it was more “like… two minutes”). Briefly defeated, Prasek launched his own rhythm-game site, iidxstyle.net, before eventually joining forces with Lehecka. Their site Bemanistyle covers news related to rhythm games, and Lehecka says that in 2006, at the height of their popularity, they had 300,000 registered users.
Prasek knew Mirkovich from their native Californian dance game scene, and soon brought him into the fold. The three juggled various jobs: Mirkovich was in the gaming industry (eventually helping to port Rock Band, another famous rhythm game, to Playstation and Wii) and Prasek worked as a manager at an AT&T store.