Update on Friday’s ACLU Fundraising Frenzy

Bandcamp

Bandcamp

Thanks to everyone who stood with immigrants and refugees by joining today’s fundraiser for the ACLU. We’ve been inspired and overwhelmed by the outpouring of support from the artists, fans and labels in the Bandcamp community, who rapidly and enthusiastically backed this important cause.

With several hours remaining, we estimate that fans will have bought just over $1,000,000 worth of music today, which is 550% more than a normal Friday (already our biggest sales day of the week). All of our share of that (~12%) goes directly to the ACLU. The other 88% (less transaction fees) goes directly to the labels and artists, more than 400 of whom have pledged to donate their share of sales today as well. They joined a lot faster than we could keep up, but big thanks to Anti-, ATO, Barsuk, City Slang, Epitaph, Father/Daughter, Fat Wreck, Kill Rock Stars, Merge Records, Mexican Summer, Miracle of Sound, Rhymesayers, RVNG, Sub Pop, Four Tet, Neil Gaiman, Lushlife, P.O.S., Speedy Ortiz, and all of the hundreds more. You are all amazing.

Bandcamp Livefeed
The live sales feed on Bandcamp’s home page, at around noon today.

Of course we didn’t do this just to raise money: we also hoped to raise awareness. On that front we want to thank everyone who helped spread the word, including our friends at NPR, Spin, Pitchfork, Metal Sucks, Paste, NME, AVClub, Thump, Billboard, Huffington Post, The Stranger, Vogue, the ACLU itself, and yesssss! Daveed Diggs.

We also heard from a few people who were upset, and in sometimes colorful terms told us to stick to selling music. We really like what a guy named Richard Rutherford had to say about this over on our Facebook post, and think it’s a great note to close on:

“The bands you like and the books you read and companies whose products you enjoy are all run by people who hold opinions on how the world should work and how other people should be treated. Some of them are going to make those views more specific than others, but everyone’s got their line-in-the-sand where they’re not going to be able to keep it to themselves any longer. In a world where everything is influenced by political decisions, ‘staying non-political’ actually means defaulting to the status-quo and endorsing what’s happening in the system – expecting people who sell you things to do that, no matter how harmful the system might be to them and things they care about, is unreasonable. This applies to you too, of course – you have every freedom to stop supporting Bandcamp and to explain why you don’t agree with them, but by doing so you are being just as ‘political’ as them – we all are, that’s the point. Pretending that you’re advocating some higher plane of art when you’re really just maintaining the status quo is dishonest and unhelpful. It’s not as if Bandcamp ever even pretended to be apolitical. Their entire business model is a reflection of their social and ethical convictions, which they happily explain every year when they publish their accounts.”

Amen to that and thank you again!

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