Exclusive Embeds

Attention music journalists, publicists, and artists who like the idea of a review or feature driving direct sales: you can now create exclusive embeds on Bandcamp! A site like Pitchfork, Fader or Stereogum can use an exclusive embed to offer its readers a first listen of an album or track, complete with a link back to Bandcamp to pre-order or purchase. Exclusive embeds can stream tracks that you aren’t streaming from your public album page, they can be restricted to one or more sites you specify, and, like other Bandcamp embedded players, they can be customized for a specific size/layout.

For example, in the above embed, all but one of the tracks can only be streamed here, on this blog — they’re not streaming on C Duncan’s public Bandcamp site. And like every other Bandcamp embed, there’s a direct link to purchase the album (in this case, a pre-order).

To create an exclusive embed, first navigate to the desired album, then click the Exclusive Embed link below the cover art (if you instead see Share / Embed / Exclusive, click that, then select Exclusive Embed). Note that the album must either be a pre-order, or if you are a Bandcamp Pro subscriber, an album for which you’ve disabled streaming on one or more of the tracks.

In the Exclusive Embed dialog, enter the URL of the site where the player can appear, check which tracks you want to stream, customize the layout and size if you wish, copy the code, and that’s it! A few more details can be found here.

13 Comments

  1. Posted January 20, 2016 at 8:50 am | Permalink

    cool feature!

  2. Posted January 22, 2016 at 4:02 pm | Permalink

    Love this!

  3. Posted January 25, 2016 at 12:29 pm | Permalink

    awesome. now pls pls pls give me a developer key ;)

  4. Posted January 25, 2016 at 7:17 pm | Permalink

    yay!

  5. Posted January 26, 2016 at 2:01 am | Permalink

    Looking forward to playing about with this feature. Thanks BC!

  6. Eitan
    Posted January 26, 2016 at 2:17 am | Permalink

    Does this work on Facebook or other social media websites?

  7. Posted January 26, 2016 at 2:18 am | Permalink

    No, to share to Facebook or Twitter you just copy/paste the normal album or track URL.

  8. Posted January 26, 2016 at 4:46 am | Permalink

    A totally cool feature!
    Is this available for all Bandcamp artists, or just Pro artists?

    Thanks!

  9. Posted January 26, 2016 at 4:47 am | Permalink

    Thanks! Exclusive embeds are available for any pre-order (which is a feature open to all BC artists), or any released album where some tracks are streaming-disabled (which requires a Pro account).

  10. ourmutualbrain
    Posted January 26, 2016 at 6:59 am | Permalink

    Great feature, Would it be possible to have more ‘themes’ other than white and grey? Possibly black.

  11. Susan CM
    Posted January 26, 2016 at 7:57 am | Permalink

    Perfect! ;)

  12. Ariesusduabelas2
    Posted January 26, 2016 at 10:35 am | Permalink

    Nice feature! :D

  13. Posted January 26, 2016 at 12:16 pm | Permalink

    Very interested, looks like a good vehicle for independent artists.

One Trackback

  1. […] almost $3.5 million per month! Now, it looks like the service is taking its game to the next level by providing exclusive embeds. This means that artists can embed tracks that haven’t been released to the public yet, […]

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