Attention music journalists, publicists, and artists who like the idea of a review or feature driving direct sales: you can now create exclusive embeds on Bandcamp! A site like Pitchfork, Fader or Stereogum can use an exclusive embed to offer its readers a first listen of an album or track, complete with a link back to Bandcamp to pre-order or purchase. Exclusive embeds can stream tracks that you aren’t streaming from your public album page, they can be restricted to one or more sites you specify, and, like other Bandcamp embedded players, they can be customized for a specific size/layout.
For example, in the above embed, all but one of the tracks can only be streamed here, on this blog — they’re not streaming on C Duncan’s public Bandcamp site. And like every other Bandcamp embed, there’s a direct link to purchase the album (in this case, a pre-order).
To create an exclusive embed, first navigate to the desired album, then click the Exclusive Embed link below the cover art (if you instead see Share / Embed / Exclusive, click that, then select Exclusive Embed). Note that the album must either be a pre-order, or if you are a Bandcamp Pro subscriber, an album for which you’ve disabled streaming on one or more of the tracks.
In the Exclusive Embed dialog, enter the URL of the site where the player can appear, check which tracks you want to stream, customize the layout and size if you wish, copy the code, and that’s it! A few more details can be found here.